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About Elle Rowley
Elle made the first Solly Baby wrap in 2011 in the sewing nook of a little house in Salt Lake City after the birth of her second child, Solomon (hence the name Solly Baby).
After using migraine-inducing carriers that left her feeling like a packhorse with her first baby, Elle wanted something comfortable and chic to wear, that could not only best meet Solly’s needs, but also enable her to still chase after her toddler as well.
Elle worked while her babies were sleeping and while her husband, Jared, was finishing school – lining the living room with tape as cutting guides, experimenting with fabrics and sewing on her Craigslist serger design a wrap that was functional, beautiful and felt like her.
Today, Elle and Jared live in San Diego with their four children: Lucy, Solomon, Frances and Hazel.